A digital marketing platform is one that helps a company or a brand promote its business. There are many digital marketing platforms; Facebook, Twitter, Instagram, Snapchat, Quora, and email marketing.

Facebook is a digital marketing platform, that helps businesses and individuals grow their business. A business doesnt have to be present in physical form, but it can be established with the help of a Facebook page. There are multiple benefits of using Facebook as a digital marketing platform Wordstream.

Business Page

When a brand makes like onlineearningmentor.com their own page on Facebook, they list their products and services. They post content like links of their web pages, images, videos and articles. A business page is an excellent way to market a business, because a business has total control over how they can present their business to the customer. For example, if they the customer to see them as socially responsible, then they will post about their corporate social responsibility activities, like cleaning garbage.

A business page allows the business to make content for their target audience, and communicate with them. The videos and images that the business posts, gives them a chance to know their target audience better, and how well they receive the content posted Quora.

Facebook Ads

Even though it is a paid service, the Facebook Ads are very effective, as they attract the attention of the customer. The Facebook Ads appear on the side of the Facebook feed; for example, if a customer is surfing Facebook, then he is most likely to see an ad of a product or service he is interested in. The Facebook ads that users usually see, are customized according to the pages they have liked and the content that they post.

Facebook Promotional & Engaging Contests

Businesses can run contests on Facebook, to promote a product; they can give their loyal commenters or customers sweepstakes or discount vouchers. They can quiz people about their brand, offering them a small reward, to make them more interested in learning about the brand. They can hold a competition that would interest customers and promise them a prize in return, so that people visit their Facebook page often.

If a marketer keeps things interesting for customers, then they are more likely to visit a page over and over SmartInsights. If a business page doesnt have any fresh content, and doesnt interest users, then they wont visit the business page, or read about the new products or services.

Promoted Post

Facebook offers brands promoted posts, where they can promote a specific post among the users. For example, a brand has posted about a product launch or an important event, and they want to make sure that every user who follows them, sees that post. This is an important feature, because not every user spends their waking moment on Facebook, and due to this feature, they wont miss an important post.