The Authenticity-to-Advertisement Pipeline: How Influencers Go From Weird and Wonderful to Utterly Unrecognizable
There was a time when your favorite micro-influencer was a genuinely strange, wonderfully unpolished human being who made you feel seen. Then a brand deal happened. Then another. Now they're a walking billboard with a ring light and a discount code, and you can't quite remember what you ever found interesting about them in the first place.